I’m Rachel Lanzi, a photographer, creative director, and storyteller devoted to capturing beauty in its most refined form. Based in upstate NY, I specialize in high-end imagery for skincare, fragrance, and fashion brands that want their visual presence to feel as luxurious as the products they create.

Photography has been my lifelong language. From the moment I first picked up a camera, I’ve been captivated by the power of light, detail, and composition to transform the ordinary into something iconic. Today, through The Content Agency, I bring that vision to life by crafting imagery that feels cinematic, intentional, and unforgettable.

My work is about more than creating beautiful photos—it’s about designing a world where your brand becomes art. Every shoot is guided by a balance of instinct and precision: editorial storytelling, elevated aesthetics, and a deep understanding of what draws people in on a subconscious level.

Outside of the studio, I’m at home with my husband and two amazing baby boys—roles that ground me and keep me inspired. Family gives me the perspective to see beauty in fleeting moments and the drive to build a creative legacy worth passing on.